Questionnaire Results

I asked 6 females and 4 males to complete my questionnaire, this was due to the fact that I an opportunity sample, meaning I used people who were avaliable and willing to do the questionnaire at the time. I tried to get an equal number of sexes because I feel that both males and females would watch my music video, but slightly more males so I'm glad that it was a 60/40% split.

50% of my questionees were between the age of 14-20, the reason for this is because I feel that this age range will be the most common to watching my music video. 30% of the questionees were between the age of 21-37 this is because this age range would be the second most likely to watch my music and video and listen to this music, 20% were 38-54 because I think this age group would be less likely to watch my music video, and 0% were under 14 and 55+ because I feel that under 14's and over 55 year olds would be even less likely to watch or listen to this type of music.

I asked the question 'What genre would you say this song falls under?' because I wanted to know what genre classification people would say the song was. I feel this question is important because the song is quite unusual and I wasn't sure which genre people would think that it was. 72% of my questionnaire results tell me that they chose the music genre; Indie. This means I know that I need to target  y music video at peopl who enjoy Indie styled music.

I asked on the questionnaire: 'What aspects do you like to see in Music Videos?'. I asked this so that I know what people like to see when they watch a music video. I found out tht that most people like to see Band Shots and A Storyline, this shows me that I need to include band shots when I make my music video and that when I plan it, I need to think of a storyline and include that, along side the band shots. The other results include that people like to see instruments, actors and dancing. From this question, I know that I need to include band shots and a storyline and that I should include the instruments when filming the band, I should actors for the narrative aspects and I should include some kind of dancing. It is important to know what my target audience like to see because they are the people that I'm aiming my video at.

For my ancillary task, I need to make a CD cover, so I decided to include the question 'Which of these are most important on a CD cover?' The most common answer was the Album/Band Name, this is the most important aspect on a front cover, because you need to know whos album your buying and the album name so you know which album you have purchased, so I defiantly need to include these aspects. 21% of people thought that related art work would be nice of a front cover and 14% thought pictures of the band are important. This tells me that I could combine a band image with some artwork i.e drawings, animations. I plan to experiment with different designs with the front cover in the near future.

I asked 'How should a band be best presented on a CD cover?' I thought this question would give me a good idea of how I should present the band on the cover. There are so many diffirent types of album covers including, relaxed band shots like The Kooks- 'Inside in the inside out' to the posed portriature of Rihanna- 'A girl like me' and Katy Perry's- 'One of the boys' compared with the arty cover that is Keane- 'Under the iron sea' and Christina Aguilera- 'Bionic' which combines a posed image with related, layered artwork. I asked another question about which album cover the target audience preferred so that I got a clearer idea what type was the favourite. From asking this question, 25% thought a relaxed cover was best and  25% thought a posed was a better cover. 10% said the artist without instruments and 10% with instruments, so by these results, I think people generally like both, and like variety. However, nobody thought an on stage shot would be a good way of presenting the band compared with 20% of peopl who said offstage, so I've therefore decided to make the shot and offstage one.

I gave the questionees 9 different album cover images and asked them to circle there favourite and state why. From this question, I found out that Adele's posed cover was the most chosen with 30% and then secondly, Chris Brown and Keane's art work covers. I think that I could possibly combine a posed portraiture with album artwork either both on the front cover or have a posed front cover and then for my inside cover and back cover use artwork so that I have both aspects.

Above are the 3 most popular album covers of my target audience's opinion. I'm glad that I asked the question because now I know what type of front cover they would prefer and therefore be more drawn to, if it was in a music shop like HMV or an online music shop like iTunes.

I wanted to know what people would expect to see on an advert promoting a bands debut album. This is the question that I asked on my questionnaire: 'On an advert promoting a new album, what do you think is important to include?'. I found that the top two answers where the Artist Name and the Album Name, the second was the Album Cover itself and the third was the Album Release date. I should therefore include these  on my advert for the promotion of the new album.

I then asked my audience, 'Where would you expect to the album advertisement to be advertised?'. I asked this question so that if I was creating this album in the real world then I would need to know which type of locations to advertise it in. I found out from this that the most popular answer was Music Magazines, the second was on TV and the third was in Music Stores. If I was to put this advertisement out to the public then these would be the top three places that I would advertise the album on.

I also asked the question: 'In this genre, which aspect of filming/editing would you expect to see?'. My results showed me that the most common answer with 19% of votes was slow pace cuts, secondly with 15% was panning shots, slow motion and repetition. Then they chose long shots, close-ups and sped up footage. I wanted to ask this question before I started editing my footage so I knew what my audience thought was important to see with this aspect of the music video. I should include some slow pace cuts, repetition and slow motion, and could include long shots, close-ups and sped up footage. From looking at recent music video's I have found that face pace cuts, a variety of shots and sped up footage is commonly and effectively used, so i defiantly need to include these.

My last question was about the advertisement, it said 'Regarding the design of a new album advisement what would you consider eye-catching?' The most common answers was strong images, structured layout and bold fonts. Then it was large images, bright colours and large text. I think that these things are all important but I will defiantly use bold fonts and a structured layout (meaning a layout that looks effective and has been thought through, rather than a messy, layout that doesn't make sense). I think this is important because it's nicer on the eye and isn't confusing for the viewer.

This research is important because I needed to find out what my target audience wants (16-25 year olds) as this will determine what I need to put in my music video and what will make it successful. From conducting this research I have discovered which aspects of each category I need to use.