Institutional Research
I have decided to look at where my text would exist in the real world.Q magazine is the biggest selling alternative music magazine in the UK, it is operated by Box Television and specialises in indie, rock and alternative music genres. Q also has its own UK music channel based on the Q magazine itself, which launched on 2nd October 2000. The music channel is available on Sky in the UK, although it is available also in Ireland and South Africa. The music channel is also called Q The Music (cue the music), which is the channel's own slogan. The channel plays a wide variety of music, bands such as Snow Patrol, Florence and the Machine, Coldplay, Ellie Goulding and Stereophonics.
Q is owned by Bauer Media which originally started as a asmall family owned printing house,and grew into a worldwide publishing and media company. They now own 282 magazines in 15 different countries, plus TV and radio stations.
The Q media group is making money from a variety of different contexts. The distribution figures for Q magazine from July-December 2010 (six month period) were 88,240 copies sold. The magazine sells at £3.99 per copy but subscribers receive discount. Q media group is working in association with Blackberry phone manufacturers who signed a six-figure deal with Bauer Media to celebrate the 25th anniversary of the music magazine Q. Advertising is one aspect of the revenue received by Q media.
Q has been heavily involved with The Glastonbury music festival- it was one of the official three media partners with The BBC and The Guardian. The media coverage for the festival in 2011 was the highest yet recorded.
Q printed a special Glastonbury festival review which they sold at the gates and in newsagents at the end of the festival, further raising revenue for the company.
Q media company produces Q the music, a music channel via Sky. The channels in the pay packs from Sky receive money from the subscribers.
Q music channel would be the ideal platform for my planned music video. The genre of my proposed piece of work is indie, which fits in well with their profile so therefore my product will be similar to existing music videos that they show. My planned text would look like a real product because I have used shots of the band, and a narrative including actors.
Costing of a Professional Music Video
Figures taken from http://www.justfilm.co.uk/costs.html
The Agency-
If an agency is used to project manage your music video you could expect to pay between £75 - £450 per hour.
The Production Company-
Approx £30 - £90 per hour for a producer/director) Scripts and/or storyboards might cost about £2,000.
The Shoot- A 2-person crew with broadcast standard equipment will cost from £700 - £1,400 per 10-hour day. A single technician with a semi-professional DV camera can be as little as £350 per day.
Actors-
Well-known presenters often charge £3,000 or more per filming day for corporate work. Other presenters and actors normally charge £250 - £600 per day and non-featured extras about £90 per day.
Editing, Graphics & Music-
Production company with its own system might charge £400 per day whereas you would pay about £2,000 per day in a top West End suite. Commissioned music can cost from £500 to £3,000 for a 10-minute video.
Costing of a Professional Music Video
Figures taken from http://www.justfilm.co.uk/costs.html
The Agency-
If an agency is used to project manage your music video you could expect to pay between £75 - £450 per hour.
The Production Company-
Approx £30 - £90 per hour for a producer/director) Scripts and/or storyboards might cost about £2,000.
The Shoot- A 2-person crew with broadcast standard equipment will cost from £700 - £1,400 per 10-hour day. A single technician with a semi-professional DV camera can be as little as £350 per day.
Actors-
Well-known presenters often charge £3,000 or more per filming day for corporate work. Other presenters and actors normally charge £250 - £600 per day and non-featured extras about £90 per day.
Editing, Graphics & Music-
Production company with its own system might charge £400 per day whereas you would pay about £2,000 per day in a top West End suite. Commissioned music can cost from £500 to £3,000 for a 10-minute video.
If I had funding for my music video, I would use it for more impressive costumes and props, I would also pay for extra band members so that I could make the video more interesting. I would use higher spec equipment; cameras, tripods and lighting because filming outdoors in the winter means dealing with low light levels and restricts the hours that I could film. The music video would be shown on Q The Music channel as my planned video is very similar to a current popular music video- ‘Florence and The Machine- Dog days’ where the setting is similar to mine and the mix of band shots and nature are alike.
Music videos add another dimension to the soundtrack of a new song. They create interest in the band, and the music which widens fan bases. It raises awareness of a new song using TV as well as radio therefore advertising the band and their music.
Youtube is a worldwide broadcasting resource where more and more frequently music videos are being downloaded for public viewing. Therefore, my product could be shown on websites such as this which are alternative to television. Also, it could be shown on social networking sites such as Facebook and Twitter. The goal is mass media presentation of a new music video to ensure maximum exposure which will result in financial benefits for the company through sales.
There is a move in society towards the public using good quality digital video equipment to record and upload their own material onto social networking sites and promote exposure on an increasingly large audience worldwide. For example, Esmee Denters began her career promoting her music on Youtube and became a successful artist.
By Phoebe Atkinson
