I think that the young people I have featured above are examples of who my music video will be aimed at. I have chosen an age range for my target audience of 16-25 years as I feel that younger people will be more likely to view and enjoy my music video. Reasons for this include the young artists that perform the song, the genre of the song (indie) and the characters within the video itself (who are between 17-19 years old). I have decided that both females and males would like to watch my music video as I think it is appropriate for unisex. I have decided that the region of my target audience would be the UK and the USA, I put mostly UK as they are a British band so the video would be firstly promoted in the UK. The socio-economic classification of my target audience would be B's, C1's and C2's as these type of people would be more likely to buy music and watch music videos more regularly than a DE classification who may not have disposable income to spend on music etc.
By conducting this research, I have learnt who my target audience is (above), this is important as in the real world, media producers need to know exactly who there target audience so that they can attract that audience through shaping your product to fit their interests. Then they will advertise their product in locations which connect with their target audience to attract their attention and gain the most profit for your media product.
How this research has been helpful for my practical work:
By conducting this research, I have learnt who my target audience is (above), this is important as in the real world, media producers need to know exactly who there target audience so that they can attract that audience through shaping your product to fit their interests. Then they will advertise their product in locations which connect with their target audience to attract their attention and gain the most profit for your media product.
How this research has been helpful for my practical work:
- Characters relating to target audience (of the same age)
- Styling my video appropriately to fit my target audience
- Choosing my featured artists (relating to the target audience)
Phoebe,
ReplyDeleteWhenever you do a piece of research such as this you MUST add a concluding paragraph (this could be a bullet point list and should be in another colour to make it obvious for the reader, such as red). In this conclusion you MUST say WHAT you have learned from doing this research.
The hard bit, but worthy of a higher mark, is that you MUST try and show how this research can help you with your own music video. Try and get two or three bullet points from the research and demonstrate how it has been useful for your practical work